Southwest Airlines Triggers Most Positive Sentiments in Survey of Twitter Chatter

Southwest Airlines had the most consistently positive profile in an analysis of  strongly worded tweets about U.S. airlines. The analysis of social media responses to various airlines considered both strongly positive and strongly negative messages posted during December 2011.

77 percent of the strongly worded positive messages were associated with Southwest, followed by JetBlue with 73 percent strongly positive messages.  Only 42 percent of the strong comments about U.S. Airlines were positive.  Delta Airlines had by far the largest number of strongly worded tweets, over 2,500, with 61 percent of the messages positive.

Continue reading —>