All the big hotel chains are offering inducements to encourage bookings via their mobile apps. Now, stodgy old Hilton is breaking new ground by allowing mobile users to select their own hotel room.
This is not just picking between a king sized bed or two doubles.
It looks like you will be able to see the exact rooms that are available and make your own selection. It’s sort of like ordering theatre tickets on Ticketmaster, or choosing seats for your flight.
This strikes me as a very innovative incentive to move customers to mobile bookings.
If you are the kind of guest who prefers a room with a view, the Hilton app could be worth trying!