Americans rely predominately on travel review websites in planning their trips, finds an online survey of 35,000 people conducted December 2012-January 2013. Online travel agencies were the second most popular resource, followed by travel operator sites and family and friends.
The findings underline the importance of “word-of-mouth” recommendations in the internet age. Hey, this is good news for travel bloggers!
The survey was commissioned by TripAdvisor so research findings should be taken with a grain of salt.
The survey examines the travel attitudes of consumers as well as the hotel industry’s plans and expectations for 2013. Topics included accommodation providers’ economic outlook, their efforts to meet the expectations of tech-savvy travelers, as well as tourists’ travel plans.
The TripBarometer by TripAdvisor report and infographics summarizing key findings are available online.
Love the infographic! I am adding it to my post on TripAdvisor now. It certainly shows the strong user following of their site. Thanks for posting.
I love infographics too!